About the company

Our client, one of the world’s leading producers of key Active Pharmaceutical Ingredients (APIs) and generic formulations, is seeking a VP – Brand Management for emerging markets to join their team. As VP Brand Management you will be Responsible for leading the Brand and Therapy team from a marketing strategy perspective. This position will be based in Hyderabad and will report to the Marketing Director.

Strategic Leadership:

• Develop and implement comprehensive strategies to enter and expand the Brand and Therapy presence in emerging markets.
• Lead cross-functional teams to align market entry strategies with overall business objectives.
• Analyze market trends and competitive landscapes to identify growth opportunities.

Brand Management:

• Oversee the adaptation of brand strategies for emerging markets, ensuring relevance and cultural sensitivity.
• Manage brand positioning, communication, and image in new markets.
• Collaborate with marketing and communication teams to create effective brand awareness campaigns.

Marketing and Business Development:

• Drive Marketing initiatives to achieve revenue targets in emerging markets.
• Build and maintain relationships with key clients, partners, and stakeholders in these regions.
• Support the sales team, providing training and support to ensure proficiency in emerging market dynamics.

Market Research and Analysis:

• Conduct comprehensive market research to understand consumer behavior, preferences, and needs in emerging markets.
• Utilize data-driven insights to inform strategies and decision-making processes.

Product Development and Adaptation:

• Work closely with the product development team to tailor products to meet the specific needs of emerging market consumers.
• Ensure that product offerings align with local market regulations and cultural norms.

Financial Management:

• Develop and manage budgets for market entry and expansion initiatives.
• Monitor and analyze financial performance in emerging markets, making adjustments to strategies as necessary.

Team Leadership and Development:

• Lead, motivate, and develop a diverse team to achieve excellence in brand management and sales.
• Foster a culture of innovation, collaboration, and continuous improvement.

Candidate Prerequisites

Our client is looking for someone with core expertise in Pharmaceutical Industry. An Ideal candidate would be someone with:

Experience in emerging markets (LATAM, Middle East, CIS, Russia, Asia, and Africa) is preferred.

A Master’s degree in Business Administration, Marketing

20+ years of experience in Pharmaceutical marketing

Core Brand Management and Brand Development expertise

Strong strategic thinking and leadership skills, with the ability to drive cross-functional collaboration.